01 The Hand
Drawing, painting, sculpting — before design was a career, it was a compulsion.
A degree in visual communications gave the compulsion a discipline. But every brand and interface since still begins the way it began: a mark made by hand. Yonah, below, was sculpted in clay, stitched, photographed, and carried into a digital desert without losing his warmth.
02 The Mark
Freelancer, studio partner, creative director — brand strategy, art direction, brand books, and everything they touch.
From startups to nonprofits, one-off projects to multi-year retainers: identities built to be lived in, not just launched. Walk through a few of the marks.
03 The Bridge
The last decade has centered on Jewish education — a world where tradition is the brief.
Designing for three-thousand-year-old structures demands a rare sensitivity: reverence without dust, modernity without noise. Eight years with the Pilzno Institute — logos, campaigns, books, web — built a skill set few studios carry.
04 The Screen
Web design, UX, UI, product — and the oversight to get it built right.
For years the role was the whole project: work the brief with the client, shape the flow, design every screen, then direct the build. A decade of interfaces, from 2012 mobile apps to full learning platforms.
05 The Set
Podcasts and video — from empty room to finished episode.
Building recording studios, sourcing cameras and glass, lighting sets, directing edits. And before any of that: the name, the visuals, the intros, the break screens — a podcast is a brand that talks.
06 The New Tools
AI-native workflows turned twenty-five years of design instinct into shipping software.
Years in UX and product weren't preparation for using these tools — they were the head start. Full-scale web apps, designed and built, with agentic workflows in the loop. Proof below: don't read about it, play with it.
The Lab · Things to play with
01 · Generative art tool
A serendipity engine for the blank page. I rebuilt this open-source drawing tool — a long-lost favorite — for the modern web: combine create and affect modules and watch strange, beautiful forms fall out. No layers, no undo-everything. Just marks.
02 · Image → pixel art
Drop in any photo and it comes out 8-bit. Tune the pixel size, snap the colors, export a crisp PNG. Built fast with AI in the loop — the point of the new tools is that play ships.
The Record
The résumé version — what I do now, where I've been, and what I bring.
Now
Share Fund 2023 — Present
Leading the visual identity and creative output of share.fund — brand system, web design, content design, and art direction across every touchpoint of a platform connecting wisdom and community.